On Hummus & Social Marketing

coolness over capacity

If you follow us on the reg, then you know the Green Aisle guys are Twitter and Facebook geeks. The up-to-the-minute, info-in-a-flash models of these social networking sites lend themselves so well to our business and our products, which change faster than the Relationship Status of Charlie Sheen. And the social networking blog Dopes to Doyennes has noticed:

Tweets keep customers apprised of the newest, the freshest, the most precious, the limited supplies and the promotions that are on offer all day every day. Recent tweets announced a special sale on milk, as well as a delivery of Berks County raspberries, first of the season, and what to look forward in the produce section on Friday (zucchini blossoms!). Frequently they get their hands on something really special from a local chef–Zahav’s hummos anyone? They tweet it, and plugged-in foodies scramble to Passyunk Ave in the hopes of getting their hands on a gustatory gem.

Read the rest of the post here. Then become our fan on Facebook and follow us on Twitter.

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1 Response so far »

  1. 1

    [...] 3, 2010 · Filed under Uncategorized &#183 Tagged Press We’ve been written about before for our use of Twitter and the Fache, but special thanks to John Paul Titlow of Read Write Web, [...]


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